New bathroom trends report is essential reading
Friday, January 25th, 2008
Here’s something you really do need to take a look at if you’re interested in finding out about the latest in bathroom trends and design features.
The Bathroom Manufacturers’ Association (BMA) has put together its 2008 report on consumer trends in the bathroom market. There’s an excerpt and a link below – it’s in PDF format so you’ll need Adobe Reader to view it.
It’s well worth taking the time to study this if you want to get an insight into the UK bathroom market, what’s hot and what trends, including property sales and environmental factors, are set to predominate in the year ahead:
How times change – in terms of both lifestyle and design. Today we are far more demanding and well-informed than a decade ago. International travel has broadened the mind; cheaper borrowing and a powerful housing market has dramatically boosted spending power; the rise of celebrities has led to iconic aspirations; good marketing has created a culture of brand awareness and loyalty; and, the internet has made everything accessible.
The bathroom has greatly benefited from this shift in society and has become a multi-purpose room serving practical needs and offering a haven for private time and indulgence. The rise in the property market has helped facilitate this shift with consumers releasing unparalleled levels of equity for home improvements and taking a real pride in their bathrooms.
The bathroom is no longer the poor relation to the kitchen when it comes to improving and selling property. The market has accepted that it’s not just a kitchen that clinches a sale, but a bathroom too – whether that’s by an already existing fantastic bathroom or the potential to create one and every bathroom has this potential, no matter what the size. The market has also realised that the wow factor is far more achievable for most with a bathroom than a kitchen.
In addition, our hectic lifestyles mean that increasingly we use our bathrooms to fulfil a variety of needs including entertainment, rest, relaxation and escapism and look to create a sanctuary of tranquillity. Therefore, overall, we are prepared to invest in quality items to turn our dream bathroom into a reality. Read on here…
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